About Gunite Digital
One trade. One job. Get pool builders more booked pools.
Pool builders are the only trade I work with. The way a homeowner picks who digs up their backyard is its own science, and most pool-builder websites ignore it.
Why pool builders
A backyard pool is one of the biggest things a family will ever buy. What drives the choice is fear. Their big worry is handing a deposit to a builder who stops answering the phone, blows the timeline, and leaves a half-finished hole in the yard.
So they compare three to six builders, read every Google review, and pick the one who feels the safest. The decision is made on trust long before anyone talks money.
Most pool-builder websites are digital brochures. They show pretty pools and say nothing about the license, the process, the communication, or the proof that calms that fear. That gap is the opportunity, and it is the only thing I build around.
How I work
I design your new homepage first, before you pay anything. If it wins you over, we build the rest. If not, you walk away and owe me nothing. All the risk sits on my side of the table.
Every build puts the trust signals homeowners look for right up front, shows your process plainly, and ships deep local SEO so you show up when someone searches for a pool builder in your area. Then an AI lead system answers every inquiry in seconds, even when you are knee-deep in a build.
The same system wins the homeowner in every market, which is why I can stand behind a money-back guarantee.
The method
There is a reason some sites bring in jobs
A good website is more than a pretty page. Most people chase the looks, spend real money, and still get very few calls. There is a reason for that. What goes at the top, what a homeowner reads first, what makes them trust you, all of it follows a plan. It may sound cheesy, but there is real science behind why some sites bring in work and others just sit there. Reach out and I will walk you through demos and the thinking behind how we build.
Take this build as an example. The reviews, the license, and the warranty sit right at the top, because that is what a homeowner checks before they call. Nothing on the page is there by chance. That is the kind of thinking I will walk you through, and your site gets the same care.
Book a call →The math is simple
Turn the homeowner comparing builders into a booked call
A couple of extra jobs pays for the whole site. Let's go win them.
Book a callFacebook + Instagram
What clients say
Jarryd Kumm
★★★★★
Wern and his team built the website for my company in less time than initially planned. After seeing how they work I asked if they're able to build tech systems to help me track my staff, vehicles, and jobs in one central place. The solution for what I wanted was a custom app. A beta version was ready in about 2 months, purely because I kept adding things, otherwise it would have been ready sooner. The whole experience was great. I'm willing to let anyone contact me directly if they have any doubts about Wern and his team.
View on Facebook →Sean Serrao
Precision Construction
★★★★★
I've known Werner for years and when I saw he started Gunite Digital, I reached out to congratulate him on the launch of the new brand. Even though I'm not part of the industry they serve, I asked if they'd be willing to help me understand my market and build a site for my company. The biggest issue I had was thinking I had a great site but my results proved otherwise. We had a nice looking site but nobody ever scrolled down. I also had no idea how important response times were until I saw real data. I trusted the process and all I can say is "I wish I knew sooner". Werner asked if I'd be open to having his new clients contact me and I'm fine with that. They've done a lot for my team and I.
View on Facebook →Bimat
BiFit Activewear and Wellness Pro
★★★★★
Wern helped me build my e-comm online store. I had very little experience and went to him by reference of a friend. Him and his designer came up with a design which I loved immediately. It looked premium and trustworthy, which aligns with me and my clientele. I only had to supply images and content because I didn't have a site before the one they built. An admin section was added in for my assistant (I didn't have one before but fortunately Wern thought ahead and made some scaling suggestions) and I to use for uploading new products, and product management. I can get very nervous sometimes but the way they set things up for me makes it easy and simple. It's worth much more than they charge.
View on Instagram →Let's build it
See your new homepage before you spend a cent
I design your new homepage upfront. If it wins you over, we build. If not, you walk and owe nothing. Tell me about your pool business and I'll get started.